Rich Embury was the owner and man behind the mask at Pure Rock Radio (on-air May 1997 – July 2021), and the host/presenter of the live, syndicated radio shows (and podcasts) Rich Embury’s R3TROGRAD3, and Rich Embury’s Power Hour!
Rich has a long history in radio. Beginning in the 1980s with his high school show on MRCR (Mount Royal Collegiate Radio), where he broke the mold and long restriction against playing heavy metal on the air there. Fast forward to the mid-1990s with the weekly CFCR 90.5FM show in Saskatoon, focusing on local music. Then to creating his own internet radio station (originally Radio306.com), at a time when it was much more difficult and super rare, plus many years before terrestrial FM and satellite stations put their radio feeds online.
Rich was a board member of S.O.M.A. (Saskatchewan Original Music Assoc.) and broadcast coordinator, which is where his love for supporting independent, local, and struggling bands took hold. The roots of Pure Rock Radio celebrate indie bands, mixed with better known, major label artists. His current radio show Rich Embury’s R3TROGRAD3 continues the tradition.
Rich Embury’s R3TROGRAD3 (CRANK IT LOUD!!) is a LIVE, uncensored, weekly live radio show and podcast. It’s syndicated on multiple radio stations worldwide, and plays/promotes “everything that rocks!” The classic rock of the ’70s and ’80s, hair metal and the glam rock of the ’80s and early ’90s, plus heavy metal of all styles from yesterday to today, with mainstream metal to death and extreme metal! If it “rocks” it fits!! There are specialty shows that focus on new and upcoming releases, interviews with up ‘n’ coming artists and rock stars, and there’s something for every rock and metal fan! No elitism here, if you like the heavy mix, this show is for you!